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HEADLINES Microsoft and WPP to swap advertising assets? (CNET) Video Excerpts

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Internet marketing Display advertising E-mail marketing E-mail marketing software Interactive advertising Social media optimization Web analytics Affiliate marketing Cost per action Contextual advertising Revenue sharing Search engine marketing Search engine optimization Pay per click advertising Paid inclusion Mobile advertising This box:& view&& talk&& edit Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products brands services and public service announcements corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising 1 editors Li and Leckenby defined Interactive Advertising as the "paid and unpaid presentation and promotion of products services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers." This is most commonly performed through the Internet as a medium.